Forider
Forider is a motorcycle clothing brand born with a clear idea: to offer real protection without sacrificing comfort or everyday style under the slogan “Choose a route, not a routine”.
The project emerged from an everyday need: to ride protected without looking like a track rider. From there, the founding team—based in Valencia and advised by the Universitat Politècnica de València through its entrepreneurial ecosystem StartUPV—launched a complete process of design, prototyping and material selection, analysing anti-abrasion fabrics, certified protections and gaps in the market.
Forider embraces a protected streetwear concept that removes the divide between technical and casual wear. Its garments are designed to work in both contexts, combining streetwear aesthetics with integrated safety features, not competing with extreme technical gear but occupying the space between fashion and protection.
The brand also stands out for its commitment to local production. Its first trouser model is almost 100% made in Spain, while other items such as hoodies and unisex T-shirts complete a collection designed from scratch by the team. Sales are carried out through its website, with shipping across Spain, including the Balearic and Canary Islands.
Following the launch, the initial market response has been positive, particularly for products such as hoodies. Looking ahead, Forider plans to expand the collection with new designs and colours, as well as develop garments specifically for women, with the aim of building a complete wardrobe for the urban motorcyclist in any situation.
